Design Management Patterns

Speed up changes in product and organizational design or start these changes

The Book is Based on 3 Key Ideas

Maturity Model

Design maturity model (operational, tactical, and strategic levels) is priceless when you try to implement good design on a scale, considering nuances of your company

Lifecycle

I consider current lifecycle stage of a company, so you can maximize business value of design changes

Scaling

Everydesign management pattern is focused on scaling. The book shows how to make itwork for different company sizes and lifecycle stages

Design Maturity Model

It's priceless when you try to implement good design on a scale, considering nuances of your company — this book's structure is built around a list of things you need to do first in your current situation. This is one of key differences from other books on digital product design management (their number is closing to a dozen) — they talk about a perfect future with a little help on how you can get there from your current state.

Why Patterns?

Although strategy implementation is often unique and depends on a company’s specificities, organizations solve similar problems. They implement methods and practices that are very similar. They can be re-used; it means that we can describe them in a structured way.

Operational Level

1. A design leader

2. Credibility

3. Quick wins

4. T-shaped designers

5. Hiring

6. Task management

7. A common toolset

8. Design critique sessions

9. A tried-and-tested pool of outsourcers

Tactical Level

10. Org structure

11. Stakeholder map

12. Team-work skills

13. Professional development

14. Internal marketing of design successes

15. A design system

16. A design debt

17. UX design checklists

18. Repeatable design methods

19. Meeting user needs

20. Prototyping

Strategic Level

21. Company-wide design literacy

22. Co-design

23. A design leaders' club

24. Long-term planning

25. Influence over product roadmaps

26. Design metrics that connect to business KPIs

27. Discovering user needs

28. Customer journey maps

29. UX insights knowledge base

30. ResearchOps

31. Connecting a brand and user interface

32. An employer brand

This book is for experienced design professionals — design managers, lead designers, design directors, creative directors, who want to solve more and more complex professional challenges and have career growth. Design management patterns provide the expertise that is proven by real experience. It's important to be on the cutting edge of our profession, in a cohort of strong designers.

Coming soon

Yury Vetrov

Community

I co-organize one of the biggest design conferences in Russia (Fintech Design Conf; earlier — Mail Design Conf / Dribbble Meetup, Russian Design Cup), run the oldest design digest, publish on Smashing Magazine, UXmatters, and UX Collective